Fashion often takes “seasons” as the unit, and each season will have exclusive trend keywords. At present, it is the peak season for new autumn clothing and sales, and the installation trend this autumn presents many new characteristics.
This season, sports outdoor clothing has become a popular autumn “basic style” among consumers. In terms of fashion categories, hoodies, assault jackets, and sports and leisure suits are the most popular basic items, followed closely by jackets and long windbreakers. Since last winter, the trend of wearing assault jackets has been on the rise, and it still maintains high popularity today. 31.2% of consumers consider it an important item on their autumn clothing list.
Color is also an important keyword in fashion. Angora red emerged at the beginning of the year and shone brightly in autumn. The deep and retro red brings a strong atmosphere of autumn and “captures” more consumers. Pure gray and plum purple, represented by calm gray, have also gained the favor of consumers with their unique atmosphere. In addition, retro dark green and caramel colors have also made it to the top of the voting list for this autumn’s main colors.
As the weather gradually cools down, lightweight and warm wool and cashmere fabrics are deeply loved by consumers. A consumer survey shows that 33.3% of consumers plan to purchase a woolen and cashmere garment for themselves in autumn. Among the popular clothing materials this autumn, antique cotton and linen, workwear fabrics, etc. have become the “dark horses” on the material hot list. Meanwhile, the practical and durable denim material returns to its peak with its relaxed and free expression of personality.
Different consumers will choose different styles of clothing for themselves. In the current trend of minimalism, the “not following” style known for free dressing, not following the trend, and not being defined has become a new choice for consumers to showcase their personality. Meanwhile, sporty and relaxed styles are also the top choices for adding clothes this autumn.
Overall, consumers generally have a high level of attention to the new autumn clothing, whether it is color, brand, material, or style, consumers have their own unique ideas. Brand owners need to meet consumers’ personalized needs from multiple perspectives and constantly update their products.
Why is the clothing business struggling in 2024
The clothing industry in 2024 is like a ship struggling to move forward in a turbulent sea, facing many difficulties. The overall growth rate has significantly slowed down, and the once high-speed development trend is gone forever. The market competition is becoming increasingly fierce, and various brands and enterprises are trying their best to compete for limited market share. The changing demands of consumers are like unpredictable weather. The wave of technological change has brought enormous challenges to the clothing industry, constantly impacting traditional production and sales models. On the one hand, with the integration of the global economy, the clothing industry is increasingly influenced by the international economic situation. The fluctuations in the international market, trade frictions, and other factors have forced clothing companies to be more cautious when formulating development strategies. On the other hand, consumers have increasingly high demands for the quality, design, and environmental protection of clothing, which also requires clothing companies to continuously invest more resources in research and innovation to meet consumer needs.
The clothing industry in 2024 is like a ship struggling to move forward in a turbulent sea, facing many difficulties. The overall growth rate has significantly slowed down, and the once high-speed development trend is gone forever. The market competition is becoming increasingly fierce, and various brands and enterprises are trying their best to compete for limited market share. The changing demands of consumers are like unpredictable weather. The wave of technological change has brought enormous challenges to the clothing industry, constantly impacting traditional production and sales models. On the one hand, with the integration of the global economy, the clothing industry is increasingly influenced by the international economic situation. The fluctuations in the international market, trade frictions, and other factors have forced clothing companies to be more cautious when formulating development strategies. On the other hand, consumers have increasingly high demands for the quality, design, and environmental protection of clothing, which also requires clothing companies to continuously invest more resources in research and innovation to meet consumer needs.
The clothing industry in 2024 is like a ship struggling to move forward in a turbulent sea, facing many difficulties. The overall growth rate has significantly slowed down, and the once high-speed development trend is gone forever. The market competition is becoming increasingly fierce, and various brands and enterprises are trying their best to compete for limited market share. The changing demands of consumers are like unpredictable weather. The wave of technological change has brought enormous challenges to the clothing industry, constantly impacting traditional production and sales models. On the one hand, with the integration of the global economy, the clothing industry is increasingly influenced by the international economic situation. The fluctuations in the international market, trade frictions, and other factors have forced clothing companies to be more cautious when formulating development strategies. On the other hand, consumers have increasingly high demands for the quality, design, and environmental protection of clothing, which also requires clothing companies to continuously invest more resources in research and innovation to meet consumer needs.
Environmental protection and sustainable development have become an inevitable trend
Environmental protection and sustainable development will become an inevitable trend in the clothing industry. Enterprises need to strengthen their environmental awareness, adopt environmentally friendly materials and production processes, reduce pollution emissions, and improve resource utilization. Meanwhile, enterprises can also enhance consumers’ awareness and acceptance of eco-friendly clothing by conducting environmental marketing activities.
In short, although the clothing business will face many difficulties in 2024, as long as enterprises can actively respond to challenges, seize opportunities, constantly innovate and transform, they will definitely be able to stand undefeated in the fierce market competition. So we will focus on developing environmentally friendly clothing zippers to adapt to market changes.
Post time: Oct-22-2024
